IKEA wanted to showcase their recruitment opportunities, and how you can start in one department and work your way into another. Initially, all they wanted was a couple of social ads to do that, but we saw an opportunity to let people experience working at IKEA for themselves. So we created a real paid job in a store we built on Roblox.
With over 150,000 job applications and over a million people playing the game at the IKEA Roblox, the launch of IKEA's first virtual store has been a huge success generating headlines around the world.
