Fox's Biscuits - Racehorse
Meet Vinnie, he’s a gangster with a penchant for the finer things in life, like Fox’s biscuits. When it came to launch Fox’s indulgent Amber’s biscuits, he did what all gangsters do, he bought a real life racehorse and named it after the biscuits. Then whenever Fox’s Ambers won a race in real life, Vinnie’s facebook followers won biscuits too.